With the rise of CMC and internet adoption in globally, researchers turned their attention to impression management via CMC. Context plays a role in impression management, for example users are more likely to create a professional impression of themselves through a carefully crafted profile on LinkedIn while they create a more personal impression of themselves on Facebook or Twitter.Ĭomputer Mediated Communication (CMC) is a research area of significant interest and has attracted research since the early 1980s (Keisler, Siegel, & McGuire, 1984). This can be used for social or commercial objectives. On the sinister side of impression management, examples include cases of online phising or scamming whereby individuals or groups masquerade as a wealthy individual in need of help and are will to financially compensate another in exchange for assistance.Ĭomputer Mediated Communication (CMC) has given individuals a communication medium allowing them to restrict the transmission of certain cues and thus change how they are perceived. In the world of online dating, individuals show their best selves using in an attempt to find friendship or romantic relationships. For example, individuals use OSNs (Online Social Networks), such as MySpace, Facebook, Twitter and LinkedIn along with blogs and interactions within public forums to build their online persona. Given that individuals can control much of the content on their online websites, blogs or social network profiles and little verification or security controls exist a personal impression of one’s own desire can be crafted. Individuals create an online persona representing the best or ideal self of how they want to be perceived by others. The below is a statement of my perception of online impression management before I conducted my research. If you have any questions or would like to discuss digital marketing and Cyberpsychology, please contact me via Linkedin mail or my personal email. This blog is an extract from my research. I completed my research for 2015 where I explored Impression Management and how people portray themselves online. I am studying Cyberpsychology (QQI L8) to broaden my digital marketing knowledge. Welcome to the latest blog in my series exploring how people portray themselves online (social networks, public forums, online games and dating profiles etc).
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